Barry Price Architecture


Barry Price is an architect known for his Passive House designs. He has a deep understanding of the environment and the symbiotic relationship between structure and site. His beautiful residences and commercial buildings throughout the Hudson Valley and in New York City have won many awards.

We worked closely with Barry over the course of a year in refining his brand -- honing in on a brand statement and a visual vocabulary that expressed clearly his artistic and commercial aspirations. We built a highly-customized site that leads the visitor through Barry's work in an intuitive and aesthetically-motivated manner. We aimed to match the high quality of design BPA delivers in his buildings -- fully functional and possessing an austere beauty.

We've continued to guide BPA's brand and marketing efforts, assisting him on zeroing in on an extremely discerning target audience.

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Steve Koester