Founded by tea connoisseur and master blender Nini Ordoubadi in 2003, TAY TEA is a New York-based company specializing in exclusive hand-blended artisanal teas, teaware and gifts. We’re working with Tay on refining and focusing their brand and creating a coherent marketing message across all digital channels — web, social, and email. First step was a redesigned e-commerce site launched in February 2015. The next phase involved growing the business via an integrated marketing plan that has boosted web sales via robust social, direct email and print programs.
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